• utilize applied knowledge and research in service to the community
• pursue basic research and teaching to advance the discipline of psychology.

In reality, the division between research and application—the activity of scientists and practitioners respectively—is not clearly delineated. In many specializations, research and application overlap as professionals engage in both activities. The model of the scientist-practitioner is the standard for many graduate programs.

Psychology encompasses many disciplines and specializations. A degree in psychology presents a range of professional opportunities in both applied psychology and basic research. Some of the career options listed below may require advanced degrees.

Applied Psychology

• Behavioral therapy
• Business psychology (management, marketing, advertising)
• Child diagnosis and therapy
• Clinical psychology/psychotherapy (in clinics, hospitals, private practice)
• Community mental health services (therapy, counseling)
• Computer science and artificial intelligence (mathematical modeling of judgment, cognitive simulation, robotics)
• Consumer psychology (consumer advocacy and assistance)
• Counseling (in clinics, schools, and social service agencies)
• Criminal and forensic psychology
• Engineering psychology
• Industrial psychology
• Personnel selection and management
• Military psychology
• Neuropsychology (assessment and treatment in hospitals, clinics, and private practice)
• Rehabilitation psychology
• School psychology (counseling, guidance, testing)

Basic Research

• Behavior modification and conditioning
• Cognitive psychology (learning, memory, and language)
• Comparative psychology
• Developmental psychology (child, adolescent, adult)
• Educational psychology
• Ethology (the study of animal behavior)
• Experimental design and statistics
• Health psychology
• History and philosophy of psychology
• Personality psychology
• Psychology of perception and sensory processes
• Physiological psychology (neuroanatomy and psychopharmacology)
• Psycholinguistics
• Psychometrics (mental tests and measurements)
• Social psychology In reality, the division between research and application - the activity of scientists and practitioners respectively - is not nearly so clear cut. In many specializations, research and application overlap as professionals engage in both activities, and the model of the scientist-practitioner is the standard for numerous graduate programs.